A tracking cookie is a small piece of text that is placed in a file on your computer by a website you visit. It allows the website to recognise your computer as you navigate the site.
Tracking cookies are used by websites to help them improve the user experience by providing site operators with information about how visitors use their websites. For example, a tracking cookie may record your browser type, the sites you have visited, and the ads you have viewed or clicked on.
Tracking cookies may be used for targeted marketing.